6 May 2017

Entrepreneur Spotlight: Ifeoma Adefemi the CEO Iposhlooks

Ifeoma Adefemi
She is an Engineer turned fashionista and beauty entrepreneur.  A woman who has triumphed over every odds, proven that small beginnings can lead to great heights, see past flaws in other women to bring out the best in them.
Read Her Story Below:

I am Ifeoma Adefemi, from Anambra state, born and bred in the south west (Ibadan), schooled primary, secondary and tertiary in the south west. I started in school; shaping brows for friends, doing their makeup for parties, birthdays, and events.
Close friends started suggesting I collect money no matter how small. I got out of school 2010 and since then I haven't looked back, it’s been from one upgrade to the other. It may appear very strange because I was studying mechanical engineering but I noticed makeup was more fun compared to "Laplace transformation" (Engineering mathematics).
I grew up in a boy's world; I am the only girl amongst 3 boys. I think I grew up fast because the responsibilities of being a first born did not allow me do the "sand" play for long. I rarely had teddy bears instead played with machine guns, sport cars, etc. My mum used to say I was very ugly and that my brothers where finer, so the race of how to enhance my look began (don’t blame me). When she leaves the house her makeup bag was in trouble (at least she started it). It all started from there. I kept practicing on myself and I would jump at any opportunity given to do any makeup on anybody. 
The journey so far has been God because right now I live in Lagos because of marriage. I had to build clientele base here which wasn’t so easy, but I have had help from God and massive support from my hubby (Oluwaseyi Adefemi). I organize makeup training sessions; for individuals that want a personal trainings, makeup artists looking to upgrade and for individuals who want to become makeup artists. I see myself in God's hand as usual, he promised he'll take me places and that iposhlooks will be a household name, so I'll just watch and see how he intends to achieve it.